Journal
Field notes on performance marketing.
Practical writing on SEO, paid acquisition, web platforms and conversion for UK brands.
What shoppers expect from an online store in 2026
UK shoppers have more choice and less patience than ever. Here's what they expect from an online store in 2026 — from speed and honest pricing to payments, delivery, trust and being ready for AI shopping assistants.
Read article21 Oct 2026
UK online sales in 2026 — what the latest data tells retailers
Online's share of UK retail is close to 29% and online sales values are growing faster than shops overall — while inflation has picked up again. Here's what the latest official data says and what it means for online retailers.
Read article21 Oct 2026
Shopify vs WooCommerce for UK businesses — which should you choose?
Both platforms power successful UK stores. The right choice depends on your catalogue, your team and how much control you need. Here's an honest side-by-side comparison and a simple way to decide.
Read article21 Oct 2026