Journal
Field notes on performance marketing.
Practical writing on SEO, paid acquisition, web platforms and conversion for UK brands.
Where AI goes next — agents, everyday software and how we'll live with it
The next stage of AI isn't smarter chat — it's software that acts on our behalf. Here's what agents, built-in assistants and conversational shopping will mean for everyday life and work, what people say they want, and how businesses can prepare.
Read article21 Oct 2026
How AI changed software in 2026 — and what it means for your business
In 2026 AI stopped being a feature you tried and became part of how software is built and used every day. Here's what actually changed, what the latest data says, and where it can help a UK business right now.
Read article21 Oct 2026
Custom software vs off-the-shelf SaaS — when should a business build its own?
Off-the-shelf tools are the right answer most of the time — until they aren't. Here's a practical way to decide when to keep subscribing, when to extend, and when custom software pays for itself.
Read article21 Oct 2026