Journal
Field notes on performance marketing.
Practical writing on SEO, paid acquisition, web platforms and conversion for UK brands.
Digital Marketing·4 min read
The marketing trends to plan for in 2027
Planning next year's marketing? These are the shifts worth budgeting for in 2027 — from being visible in AI answers to measuring what actually drives sales — and the practical steps to take for each.
Read article21 Oct 2026
Digital Marketing·3 min read
Digital marketing in 2026 — the year search changed
In 2026 Google's AI answers went mainstream, most searches ended without a click and ads started appearing inside AI responses. Here's how digital marketing changed this year — and what UK businesses should do about it.
Read article21 Oct 2026
Digital Marketing·4 min read
Local SEO for London businesses — a practical checklist
Showing up in the map pack for "near me" searches is often the fastest way for a London business to win new customers. Here's a practical checklist you can work through this month.
Read article21 Oct 2026