Journal
Field notes on performance marketing.
Practical writing on SEO, paid acquisition, web platforms and conversion for UK brands.
What shoppers expect from an online store in 2026
UK shoppers have more choice and less patience than ever. Here's what they expect from an online store in 2026 — from speed and honest pricing to payments, delivery, trust and being ready for AI shopping assistants.
Read article21 Oct 2026
UK online sales in 2026 — what the latest data tells retailers
Online's share of UK retail is close to 29% and online sales values are growing faster than shops overall — while inflation has picked up again. Here's what the latest official data says and what it means for online retailers.
Read article21 Oct 2026
The marketing trends to plan for in 2027
Planning next year's marketing? These are the shifts worth budgeting for in 2027 — from being visible in AI answers to measuring what actually drives sales — and the practical steps to take for each.
Read article21 Oct 2026
Digital marketing in 2026 — the year search changed
In 2026 Google's AI answers went mainstream, most searches ended without a click and ads started appearing inside AI responses. Here's how digital marketing changed this year — and what UK businesses should do about it.
Read article21 Oct 2026
Where AI goes next — agents, everyday software and how we'll live with it
The next stage of AI isn't smarter chat — it's software that acts on our behalf. Here's what agents, built-in assistants and conversational shopping will mean for everyday life and work, what people say they want, and how businesses can prepare.
Read article21 Oct 2026
How AI changed software in 2026 — and what it means for your business
In 2026 AI stopped being a feature you tried and became part of how software is built and used every day. Here's what actually changed, what the latest data says, and where it can help a UK business right now.
Read article21 Oct 2026
Local SEO for London businesses — a practical checklist
Showing up in the map pack for "near me" searches is often the fastest way for a London business to win new customers. Here's a practical checklist you can work through this month.
Read article21 Oct 2026
Custom software vs off-the-shelf SaaS — when should a business build its own?
Off-the-shelf tools are the right answer most of the time — until they aren't. Here's a practical way to decide when to keep subscribing, when to extend, and when custom software pays for itself.
Read article21 Oct 2026
Handheld scanner picking — how food wholesalers cut picking errors
Paper pick lists are the most common source of wrong deliveries in food wholesale. Here's how handheld scanner picking works, what it fixes, which devices to consider and how to roll it out without disrupting the morning run.
Read article21 Oct 2026
Warehouse management software for food wholesalers — a buyer's guide
Generic warehouse systems assume tidy stock and patient staff. Food wholesale has catch weights, short shelf lives, early cut-offs and strict traceability. Here's what to look for before you buy or build.
Read article21 Oct 2026
Shopify vs WooCommerce for UK businesses — which should you choose?
Both platforms power successful UK stores. The right choice depends on your catalogue, your team and how much control you need. Here's an honest side-by-side comparison and a simple way to decide.
Read article21 Oct 2026
How much does a website cost in the UK? A practical pricing guide
Quotes for the same website can range from a few hundred pounds to tens of thousands. Here's what actually drives the price, what you should expect at each budget, and the running costs most quotes leave out.
Read article21 Oct 2026